Customers want to do business with sustainable organizations that are forward-thinking, are experts in what they do, and can leverage their wide experience to bring value to the customers.
Leverage the Internet for your business
Once upon a time, two armies faced off in the mountains, ready for battle. Goliath, a massive giant [...]
Toys from Trash
Many years ago, I stumbled upon an article in the Economic Times about Dr Arvind Gupta (We make [...]
Toys from Trash – Science Exhibition
Its fun to learn Science by breaking and making toys. Not only do you learn the underlying science [...]
SEO tips for Bed and Breakfast
By nature of our page code and design, our websites perform better on Search Engines. This means you [...]
Use a CMS to power your website
In today's world of real time News, Twitter and Facebook updates, you cannot attract customers with dated content. [...]
Running a Bed and Breakfast is a 48-hour a day job
Most small business owners can relate to this. I started my business because it was my hobby meeting [...]
Evolution in In-Room entertainment in Hotels
Armed with iPads and Notebooks, hotel guests are hooked on to their own devices more than those provided [...]
Free Wi-Fi most important to Travelers
Cable TV, air conditioning and swimming pools were once among the most sought after hotel offerings, but [...]
Customer Reviews
Its rare to find a customer who has not researched about the destination or hotel without leaving his [...]
Should I have a multi-lingual website ?
You have to learn to speak the language of your customers. If your buyers speak Japanese, your website [...]
India’s Demographic Dividend
More than half of India’s population is younger than 25 years. By 2050, 39% of the U.S. population [...]
The Altair 8800 story, and its strategy lessons
The companies that were at the forefront of the PC revolution in the 70s were SMEs. As the [...]
The shift in power from Hotels to Consumers, and its impact for your brand
With the surge in popularity of Social Media like Facebook and Twitter, more and more brands are putting [...]
CDs from the Azim Premji Foundation
The Azim Premji Foundation has developed a few hundred CD titles for classes 1st-8th in Kannada, Telugu, Tamil, [...]
Strategy lesson from Travelocity’s Top Secret Hotels
Before making a booking, the customer can see limited information about the hotel. Travelocity says “In order to [...]
Should I add Video to my marketing plan ?
The demand for video can only increase exponentially, especially as devices converge and connectivity improves globally. A growing [...]
Listing your hotel on Google Maps
Listing your hotel on Google Maps is one of the most critical tasks for a hotel Internet marketing [...]
