Customers want to do business with sustainable organizations that are forward-thinking, are experts in what they do, and can leverage their wide experience to bring value to the customers.
Making a handmade product succeed
I met an interesting entrepreneur today who sells handmade shoes. This creative entrepreneur has got some publicity and [...]
Digital marketing lessons from the top Las Vegas Hotels
This is a quick snapshot of my top few Las Vegas hotels from the perspective of Digital Marketing strategy. [...]
Selling Clothes ? Grow your own Fashion Brand
I met a young entrepreneur who designs and sells clothes. She hires freelancer tailors - housewives in her [...]
Using customer feedback to improve your business
Many governments do not listen to their citizens. Many people in relationships do not listen to their partners. [...]
Model Village
The Government of Goa announced Netravali Village in Sanguem Taluka, South Goa to be developed as a model [...]
Content Writing for SEO
If there is only one thing that you have to get right, let this be it: Develop your [...]
Leveraging Internet for Small and Medium Businesses
Goa State Industries Association had organised a programme on "Leveraging Internet for SMEs" on 24th April 2014, which [...]
Customize your message for each platform
If you broadcast a message across multiple platforms like Facebook, Twitter etc, and usually its an identical message [...]
Leveraging Internet for SMEs
Copy of presentation made during the 3-hour Interactive session on Leveraging Internet for SMEs, held at Goa State [...]
Get more International Business with Multi-Lingual marketing material
Less than 6% of the world's population are native speakers of English. Is that reason enough for you [...]
Use Instagram for Hotel Marketing
You can use Instagram to share mobile photos and videos with people. Whats more, you can quickly apply [...]
Behind every successful hotel is a Facebook Page
If you own or run a hotel, B&B or Inn, you absolutely must have design and setup a Hotel Facebook [...]
Raise the service bar
Retaining a customer is cheaper than trying to acquire newer customers. If you can retain every one of [...]
Is your website design Mobile Friendly ?
I first wrote this article in 2009. At that time, it was a simple post: "A significant percentage [...]
Get more reviews on TripAdvisor
TripAdvisor is important for your business. Hotels and Inns that rank high for their location say that they get a disproportionately [...]
Word of Mouth marketing
Marketing experts will tell you that Word of Mouth is the best publicity. If your product and service [...]
Using Online Surveys
Using customer feedback to improve your business is a great way to grow. Using online surveys is a [...]
Can YOU find the missing Malaysian Airlines aircraft?
The mystery is deepening. What seemed to be a routine flight MH370 led to a crash. What seemed [...]
Panaji First donates books on Popular Science to Central Library
Mr. Vijay Hede, MD Pyramid Finance Ltd., past Chairman CII Goa, and founding Trustee of Panjim First handpicked [...]
Partner with Schools
In a country such as India, we believe that the effort has to be on three fronts: Infrastructure, [...]
Keyword Research for SEO
Keywords are the words a potential customer types in the search box while searching for your product or [...]
10 reasons to use WordPress for your Small Business website
I believe that WordPress is the best platform to use to power your business website. These are some [...]
