The first steps in a good design project is ideally Empathy – to understand the client and to understand the client’s target group of users. Once the problem has been defined, Ideation helps generate ideas, lots of them. Experimentation includes testing ideas with prototyping or sample designs, and thorough testing helps us check which are functional, economically viable, and meet the original need of the client. Design is an iterative process. You will have to revisit each step a number of times for improvements. Done right, design thinking helps meet stated and unstated needs of clients, and give a better product or service. When good design practices are embraced by an organization and when design is embedded in a product or a service, it brings with it a competitive advantage that is difficult to replicate. There is an emotional connect with its users that brings value to them and enriches the branding of a company. Businesses are embracing design thinking because it helps them be more innovative, differentiate their brands better, and bring their products and services to market faster in this rapidly changing world. Lets design your website or social media together and achieve greater results.
